Cryptanthus are commonly referred to as Earth Stars and are native to Brazil. They are terrestrial plants and members of the Bromeliaceae family. Cryptanthus bivittatus differ from bromeliads in that they have no cup that will hold water and therefore must take water from the roots. Cryptanthus bivittatus 'Pink Starlite' must be planted in a substrate and will not do well in a soil-less environment.
Cryptanthus are one of the easiest terrestrial bromeliads to grow. Provide with a well-drained soil, average moisture, and high humidity. High light levels, but not direct sun, will produce the most intense foliage colors, colored forms may pale or even turn green under low light levels.